How Often Should You Post On Your Blog? The Pros & Cons Of Daily Posting Vs. 1-3 Times A Week.
How Often Should You Post On Your Blog? The Pros & Cons Of Daily Posting Vs. 1-3 Times A Week.
My future bloggers & vloggers are 4 years, 5 months, 3 weeks & 6 days old.
For years I posted content on my blog every single day of the week. The truth is, I enjoy writing A LOT, and I never run out of things to talk about. These are great qualities in a blogger, but daily writing does have its drawbacks. Namely, you don’t have any time to promote your site through social networking channels, which helps your site grow and your blog get seen more by people around the globe.
I do what I can, but I am only one person, and I’m one person with children. So despite always having blog ideas to write about, a person can still get burnt out and need a break. So, then I changed my schedule to taking the weekends off, as many pro bloggers know, blog traffic does dip down over the weekend quite a bit.
Now I am finding myself overwhelmed with other projects and having no time to complete them, despite taking the weekends off. Now I am considering changing to posting only 3 times per week. This would allow me time to work on my book, my e-books, upload more vlogs on my You Tube channel and network more on social media. I feel like I have no time anymore. It’s also becoming a physical issue. My eyes have suffered from chronic dryness. It was started by Accutane, but it is exacerbated by so much daily computer use. Also, my right hand and wrist hurt. Carpal Tunnel Syndrome? It could be. So, while you may hear that it is best to write daily posts, this is not always the best scenario for either you or your readers. Why?
1) The feeling like there is no time for other important things in life.
You may feel like blogging is taking up too much of your time. No time leftover to make money in other ventures, loss of time away from your partner and/or children, other things you maybe enjoy which are important to you to. This can create overwhelming stress, and this stress can cause blogger burnout eventually. You may end up going from daily posting to flat out giving up, which would be a darned shame.
2) Beware of less quality in your content from over-posting.
You may have too much content out there that isn’t as high in quality as your posts could be if you were to write fewer times per week. You don’t want to become repetitive or boring in your posts. You want to keep them fresh and intriguing, not blah, blah, blah.. same ‘ol same ‘ol. I never felt like that was happening to me, but it certainly does happen. You can lose readers this way. Posting less often usually leads to more comments on your blog to. It makes readers wait and look forward to new posts, though some people do enjoy reading daily posts if they are following your blog specifically. You need to please your readers, but you have to find a harmonious balance for yourself as well.
If you insist on posting daily, keep posts interesting and short. I never had a problem with interesting, but I do like writing a lot. My long posts are almost my trademark, even though I am aware that many people like things short and sweet, myself included. If I am interested in something though, I will keep reading. That is what I bank on with my own readers, and my blog traffic shows me that whatever I am doing is working.
3) You may overwhelm yourself to the point of throwing in the towel completely.
If you aren’t enjoying yourself, and you are looking at blogging like it is a tedious effort and not at all pleasurable, you may be working too hard, or blogging just may not be the niche for you. Don’t fry yourself by over-trying. It will show in your work. And I hate seeing blogs with potential go under from blogger burnout.
4) Don’t make very sudden, drastic changes in posting.
Blogging is a job. When you make it full-time like me, it takes up a big chunk of your life. Now I’m not saying that you should go from 7 days a week to blogging once every other week. You will lose more than readers. You will also lose page rank, SEO, and possibly even money to be made from your blog/ site. The more content you have out there, the easier you will be found in search engines which is a major plus. But again, fewer posts of better quality far supercede posting twice a day and not providing quality content to your readers.
Don’t make a drastic (overnight) change in your blogging schedule. Like I said, I took off weekends, and now I may go down to 3-4 times a week to give me time to work on other projects. This is a slow, gradual change. Don’t do drastic, but do know that posting every day is not mandatory to be a successful blogger. However, you can’t put up a post once a month and expect to be on top of the blogging game.
Cut yourself some slack and allow yourself to decrease the pressure you put on yourself each day, and make blogging exciting and looked forward to again. Don’t allow it to become a daily chore, which is what it can feel like if you fight to post daily. You have enough stress in your life, why compound it? It is not necessary. Learn from my own mistakes. Just slow down gradually, and all will be OK.
5) During your days off you can think up more interesting topics to blog about.
I know over the weekend I still write down or even start up drafts on here that I can use for future post topics, as my mind is always going. If you give yourself a break this will more likely happen to you. More interesting posts will attract more readers, and quality content means more than the quantity of your content, as far as both your audience and your ranking online goes. Again, we aren’t talking 1 post a month, we are talking 2-3 posts a week, which is the minimum I have seen recommended by others, and I think creates the best balance for both your readers and yourself.
6) Your health can be affected.
Your eyes, your hands, etc. Maybe even some soreness in your back and atrophy from certain muscle groups for sitting for long periods of time, getting less exercise – which is what happened in my own case. This blog took over that time for me. The wear and tear can affect more than you may realize in the beginning of the ‘blogging game’. After 4+ years I certainly am feeling it, as I stated above. Also, stress by placing too much pressure on yourself in your mind, also can have adverse effects. You do need a break sometimes. Do remember to take one. Also, if you are sitting for long periods DO try to get up every 20-30 minutes to stretch and move around. It helps with circulation.
7) Social networking is so important. Find more time for it.
Getting your name out there is huge. When you post too much and lack time for other things, you do your blog more harm than good. Facebook, Twitter, Instagram, Blogger, Google+, just to name a few, are VERY important for helping you get yourself and your name out there and in the know. In turn, others can find you with far less difficulty.
Bloggers who post less often but are on social networking websites a lot, getting their name out there and being active in that arena, will reap the benefits. I do my best, but there are only so many hours in a day, unfortunately. My time with family is most important, though I do lack sleep in order to keep my blog going strong. What I mean to say is that bloggers need to do more than write posts to gain notoriety in the blogging field. Taking time off of posting daily is certainly one way to get the time to do just that. There must be balance. That’s SO important.
8 ) Write more about subjects that truly interest others when you do post.
Look into which of your posts have been the most popular and use those ideas to create new ones with a similar, but not redundant twist. This will ensure that what you are writing about is of interest to others. You want to make the posts you do write as interesting to the public as you possibly can, whatever your niche may be. I know there are fans for every niche known to man. Go broader though then zoning in on just one small segment of a subject so you have more topics to work with. It helps.
9) Remember that readers can get burnt out to.
You aren’t the only one who can be overwhelmed by daily posts. Sometimes your audience feels the same way. I cut out the weekends and I have seen ZERO decline in my blog traffic. Don’t fear cutting out some posts! Your readers may need that break as much as you do. And while again, you may be seen more in cyber-space from writing more posts, don’t let that be your sole driving factor, as if you do not burn out and keep up your blog over the course of years, you will rank higher anyway. Give your readers and yourself a break. It is no longer a must to be posting constantly. Do what you are comfortable with, keeping your own needs (and those of your readers) in mind. Your readers won’t leave you as long as you do not abandon them.
10) Don’t make posts so much work.
You can do simple posts like my Mute Monday posts. I share funny pictures and cartoons regarding motherhood and like topics that pertain to my niche. Those posts take only about 15-20 minutes at best, while other in-depth posts I write can take hours upon hours. Every post does not need to be long and/or very tough on you. You can have picture heavy posts, short posts that are interesting and fun. Every day need not be a novel nor stressful to the blogger. A couple easy posts of interest, and a couple of higher quality posts will work out just fine.
REMEMBER- It all comes down to post more or promote more, as there is only so much free time in the day. If you are a new blog you kind of have to find a way to get a really good mixture of both. Once you establish regular readers, you can settle down and post less. But if you post too much for a long period of time it can take away from promotion, therefore, you will find that posting a lot and having nobody to look at your content doesn’t make any sense, and promoting a site without any real content to speak of and stay engaged in makes no sense. You have to balance everything out and find what works through your analytics over time. No matter what you do the key is getting your name OUT THERE! There is a lot of competition, and do not let that get you down. Your hard work WILL pay off if you stick with it and write from your heart.
OK, I hope this helps. I am going to entertain a gradual change to 3-4 posts per week. I will come back here to get back to you if there has been any ill effects on my web traffic. Again, it did not have a negative effect in the past, and working more on social media will help things, so I do not expect any pitfalls. Do what you are comfortable with, and don’t get to the point where you no longer enjoy your craft. That would be just sad :cry:.
UPDATE- Since I wrote this draft several months back, I have decreased in posting with no ill effects AT ALL!
Hang in there and happy blogging!